Finance-y is a financial literacy subscription box that helps kids, teens, and their grown-ups feel confident about money. I designed the full brand design from logos, packaging, patterns, a workbook, a deck of cards, stickers, and a children’s book. Every illustration and character throughout the brand was hand-drawn by me, including the lovable main character, Morris the Crocodile. With vibrant colors, quirky shapes, and a whole lot of heart, the brand transforms financial literacy into a playful, hands-on learning experience.