Griffin Brand & Business is a not-an-agency agency for small businesses, founded by husband and wife duo, Julie and Dan. The unique factor of their business is that they are super different—basically opposites. The brand design encapsulates this unique dynamic. The 'G' logo is crafted to visually symbolize their complementary strengths, with two parts representing their individuality and how their collaboration creates something greater. Even the details within the typography and brand colors have elements of juxtaposition.