I worked with watercolor artist and educator Marie Boudon on a brand redesign. The new branding captures her artistic spirit and teaching style through the lens of the creative direction—The Creative Journal. A visual diary of inspiration, learning, and artistic exploration. Think layered textures, handwritten notes, painted elements, and collaged moments of creativity, the creative process, and her teaching process. The hand-drawn floral logo symbolizes her teaching style combined with the organic and natural side of her creative process. The result is a brand that feels artistic, intuitive, and deeply personal.
Photos by Anabelle Decaix
*Read more about the behind the scenes of the process here.