Minden Family Dental is a general dental practice in Minden, Louisiana and they pride themselves on giving their patients smiles that they can be proud of. One of the goals for the brand design was to capture the spirit and charm of a a small town in Louisiana. This can be seen in the vintage styling and details throughout the branding.
I loved being able to add playful elements to the overall design like being able to incorporate a pelican on a toothbrush. The vintage inspired logo with its crafted details has the ability to break into different parts and be used in different ways. The pelican and tooth brush icon can be used on its own as well as the just the name and the pelican. The goal is to have different marks that expand the brand visually and graphically, so I also created another secondary logo – a playful M and toothbrush brand mark.