I had the opportunity to work with surface designer Shannon McNab on a brand design refresh and expansion for her education business, Sketch Design Repeat. The expansion included an updated color palette, a new brand mark, custom illustrated icons, and collateral templates. The new pencil brand mark was design to work well with the original primary logo. If you look closely at the new brand mark, you'll see an S weaving through a pencil. But the lines in the S also mimic a vertical infinity sign that represents repeating the design process, aka Sketch Design Repeat.

Brand Design Refresh

Sketch Design Repeat