The Psychology of Color in Branding

The Psychology of Color in Branding


I’m all about colors and the psychology behind them. Every color is tied to an emotion and as a brand designer I use that to help tell your brand’s story.

Here is a quick and simple overview of the emotions that are tied to these colors.

Psychology behind yellow and turquoise

Psychology behind pink and green

Psychology behind blue and purple

Psychology behind black and grey

Psychology behind red and orange

This only scratches the surface of color psychology. Each hue and shade of every color will evoke subtle differences in how the brand is portrayed.

What do your brand colors say about your business?

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  1. Chelsi Jo says:

    This literally matches my personality and exactly what I want to say about my brand to a T! Love this post!

  2. Veronica Marquez-Eberle says:

    OMG, I’ve reading so much about the psychology of color and this is just refreshing and amazing.
    I’ve been struggling so much creating my brand -specially the color for it- and this was just perfect to figure everything out
    Thank You !!!!

  3. Shante says:

    I love turquoise but also I love grays and blacks

  4. I am just about to open a jewelry page in social media and I have been thinking what color should I begin to post , my jewelry is hand made Artesan colorful and chic.
    Lorena Medrano

  5. Very spot on and to the point I love it

  6. April says:

    I am trying to develop a brand that works two-fold, as a clinician social worker and as a politician. Do you have any suggestions

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